The Howard Florey Institute
(Event Identity, Invitation, Tickets, Advertisements)

The brief:
Name and Design the Identity for the Howard Florey Institute’s 12th Annual Kenneth Myer Lecture on split brain research.

The outcome:
A contemporary identity was created to invoke interest from the broad target audience.  The lecture was free to the public and therefore all printed material was budget conscious yet extremely effective. One colour printing and targeted mail outs were all designed to reflect the event’s edgy branding and compliment the interesting topics covered in the event. The event respondents booked the Dallas Brooks Hall to capacity and the event was a great success.