The Geelong Chamber of Commerce
(Seminar series identity and collateral - 'Survive & Thrive' 2009 and 2010)

The brief:
Design an identity, flyer, registration form and invitation for a series of workshops and seminars that have been created to guide small to medium enterprises through the economic uncertainty.

The outcome:
The logo is vibrant and positive. It communicates the credibility of this informative event series. It is a logo that generates excitement and interest. The brand was designed to roll out a suite of associated promotional collateral for the series of events and therefore lent itself well to having a strong look and theme built around it.