Geelong Chamber of Commerce and partners
(branding, marketing, media management, consulting)

The brief:
The Geelong Chamber of Commerce, Australia’s oldest chamber, together with Regional Development Victoria, City of Greater Geelong, the Gordon Institute of TAFE and Committee for Geelong sought to develop and deliver a range of workshop for local small businesses, aiming to equip them to cope with the global financial crisis.

The outcome:
We created the name “Survive & Thrive 09”, the associated brand, all collateral and instigated a media campaign which resulted in weeks of editorial and pictorial coverage both in the lead-up and during the Survive & Thrive 09 duration.