Howard Florey Institute, University of Melbourne
(event management and marketing)

The brief:
The Howard Florey Institute sought a consultancy to manage and promote the 12th Kenneth Myer Lecture, a free public lecture held by the Howard Florey Institute – Australia’s leading brain research centre. The Lecture was held at Dallas Brooks Hall in Melbourne’s CBD.

The outcome:
We designed the brand and supporting marketing collateral and managed the event in its entirety, from the mailing of invitations and tickets, to briefing the team of event volunteers on the night. The event was the biggest in Howard Florey institute’s history – with over 2000 people registering to attend and officially selling-out Dallas Brooks Hall.