“Trust” was a major them throughout the recent Australian Marketing Institute Government Marketing Conference.

AustraliaSCAN’s David Chalke advised that 42% of Australians say their confidence in finding out information about a product, service or organisation rested with their friends’ opinions.

Grey Group’s Paul Gardner reported that recent research into “trust” indicates that 75% of those surveyed believe trust comes from delivering consistent product or service quality, while 71% said trust comes from delivering on promises.

Familiarity increases trust. To quote David Chalke: “Stick to your knitting and be clear about your purpose”.

Warne Marketing has assisted many clients to find their purpose and communicate that purpose to the market. Contact us to discuss how your organisation can benefit from our expertise.