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News 'n' Views
Celebrations aplenty! We move into our new Studio

01 / 07 / 2008
We like to celebrate! And we had a great excuse - to help warm Warne Marketing's new offices...

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Warne Marketing staff member appears in Marketing magazine

01 / 06 / 2008
Warne Marketing has been featured in the June 2008 edition of Marketing magazine...

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Warne Marketing welcomes new team members

26 / 05 / 2008
Warne Marketing is delighted to welcome aboard Matthew Fletcher and Rachel Aylmer...

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Frequently asked questions

Here you will find answers to some common questions that we have received.

If you can't find your paticular question below, feel free to contact us on 03 5 22 33 77 2 or complete our Contact Form.

QUESTIONS ABOUT WARNE MARKETING’S SERVICES

QUESTIONS ABOUT MARKETING

QUESTIONS FOR KYLIE WARNE, DIRECTOR OF WARNE MARKETING

QUESTIONS ABOUT WARNE MARKETING’S SERVICES

Q. What are the main benefits Warne Marketing can provide?

Benefits of our services include objective analysis and advice, different ideas and views, assistance to meet responsibilities and objectives within timeframes, aupply of specialist communication expertise and value for money.

Q. How soon can you start work?

Warne Marketing collaborates with a limited number of clients, ensuring high-quality, customised services. Depending on the nature of the project, we can usually commence a project within several weeks, possibly earlier.

Q. What are your fees?

We offer many different quality services and these services dictate the price, such as half-day consulting through to long-term retainer-based contracts. If you are highly price sensitive we may not be the most suitable marketing company for your business. We attract clients who appreciate quality, long-term collaboration and results. If you have a tight budget Warne Marketing often delivers seminars and workshops to community organisations and business clubs, so keep an eye on our “News” section for future events. Alternatively email us and we’ll do our utmost to answer your question.

Q. What is your professional fee funding service?

Warne Marketing is one of the first Australian marketing consultancies to offer this kind of service. Once we provide you with our estimate for services, you may opt to pay these fees over a 10 month duration. We will commence a simple process that determines your eligability for this service, and providing your application is approved, we start work!

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QUESTIONS ABOUT MARKETING

Q. Is branding important?

Yes – for both small and big businesses. A brand is a set of images that are much more that just the physical product or service. Brands also include emotive, intangible qualities. Just take the Coke vs Pepsi taste test, where blindfolded tasters much preferred Pepsi, but tasters who could see the cans much preferred Coke. Studies conducted recently in the UK show that successful brands can charge more, generate superior earnings, more effectively resist pressure from competitors, not be copied as easily and invest less into marketing (it costs six times more to win a new customer that retain an existing one). Warne Marketing works with only the best graphic designers, so contact us if your brand isn't properly reflecting your business.

Q. Why do I need a marketing and/or communication plan?

A marketing plan helps you consider the “big-picture”, away from the daily operations of your business. If a business fails to plan, it risks making expensive and time consuming mistakes that can restrict future growth. A marketing plan is an instruction book for your company, and it encourages people to be excited and confident knowing where the business is heading. You don't allow your accountant or bookkeeper to keep their numbers in their heads; the same goes for your marketing. Read more about this services on our “Planning” page.

Q. How do I measure the effectiveness of my marketing?

The measures used need to be dictated by the objective. For example, if your objective is to create greater awareness about your business, you might count the number of mentions you receive in the media during a campaign. Or if your objective is to grow the value of existing customers, then your measure might be success – such as the number and value - of introducing customers to purchase other products and services from you. You can use different phone numbers and email addresses to see the response rate for campaigns. Pretty logical eh? Just about anything in marketing can be measured!

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QUESTIONS FOR KYLIE WARNE, DIRECTOR OF WARNE MARKETING

Q. How did Warne Marketing get started?

I’d spent quite a few years working for big companies and although I’d learned much during that time I needed a change! Knowing that I enjoy a challenge, meeting new people, seeing them succeed and helping them cultivate successful businesses that give them the life they want to live. Also, I saw the huge budgets that multinationals have and knew smaller businesses could still do great things without the mega-bucks.

Q. What do you most like about running a business?

I like just about everything! It’s very rewarding. I like the fact that everyday is different to the last. I like having control over what work I do and when, and who I work with. Having my own business has created innumerable opportunities to meet amazing people and make many new friends.

Q. What do you least like about running a business?

Well, I guess the admin side of things can bog you down a bit sometimes. But I made sure I was proficient at tasks such as bookkeeping, accounting and copywriting before I outsourced them. Sometimes people who don’t run their own business find it difficult to understand how consuming it can be. Also, it can be quite annoying for family and friends as I’m often thinking or doing something related to my business…they think I’m mad! But when you’re passionate about what you do it ceases to be “a job”.

Q. What does the future hold for Warne Marketing?

I would like to continue to grow the business and build a great team. Give others the opportunity to do what I do. Help cultivate the profile of marketing so it is viewed as similar to other professional services providers such as lawyers and accountants. I want to keep challenging the practice of “marketing” and make people aware of the benefits of quality, expert marketing as opposed to the short-term, unsustainable gimmicky stuff. Keep an eye on our news section for future developments.

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